![]() ![]() Adds Kenswil: “Charging an extra $10 a month on the chances your favorite artist will put some unique content up, as opposed to going to their website - it’s a challenge.”Īlso, most of the stars who receive a reported 3 percent apiece of Tidal equity will be unlikely to provide hot new exclusive content. “I’m very skeptical of the idea that you’re going to get any significant members of the public paying $240 a year ,” says Bobby Rosenbloum, an entertainment attorney for Greenburg Traurig in Atlanta, which represents several top digital-music services. Tidal charges a $20 monthly fee for high-quality audio files, though executives are promising exclusive content from top artists. Apple, which bought Beats Music in 2014 as part of a $3 billion deal for the Beats Electronics headphones company, also plans on launching its own on-demand service soon. “I’m very skeptical of the idea that you’re going to get any significant members of the public paying $240 a year ,” says one music industry attorneyīut many in the music business wonder if Tidal has a sufficient business model to go after Spotify’s 60 million users, 15 million of whom pay $10 a month, or YouTube’s 1 billion viewers. We are treating these people that really care about the music with the utmost respect,” Jay Z told the New York Times before relaunching Tidal. “This is a platform that’s owned by artists. ![]() Tidal’s owners have picked up this rallying cry. Since then, top executives at major record labels have declared they would push Spotify and others to limit or “window” the available music on free streaming services. Upon releasing her smash album 1989 last fall, Taylor Swift declared: “I’m not willing to contribute my life’s work to an experiment.” What we’re here to do is change the conversation about the value of music.”Īs streaming takes over from CD sales (which dropped 13 percent last year, according to the RIAA’s latest report) and iTunes-style downloads (which dropped from $2.8 billion to $2.6 billion), many artists have criticized services such as Spotify and YouTube for low royalty payments. She adds: “We’re not here to wage war, or try and steal subscribers from other streaming services. “There’s not going to be a massive free tier that dilutes the value of music.” “We’re not going to give away music for free,” Vania Schlogel, Tidal’s senior executive, tells Rolling Stone, referring to YouTube and the ad-supported portion of Spotify’s service. “There’s not going to be a massive free tier that dilutes the value of music,” says one Tidal executive. Then Jay Z’s company Project Panther Bidco bought Tidal’s Swedish owner, Aspiro AB, for $54 million, and relaunched the service earlier this week as a splashy, star-studded operation, declaring “a whole new era.” Until mid-March, Tidal was one of the smaller companies in the booming streaming-music market, which grew in revenue from $1.4 billion in 2013 to $1.9 billion last year, according to the Recording Industry Association of America. “You’ve got to still favor Spotify, because it has such a huge market share.” “If the $10 service is identical to others, then there’s no particular advantage to people going to it,” says attorney Larry Kenswil, a former top Universal Music digital executive. But does the newly relaunched music-streaming service have anything else to compete with Spotify or Apple’s upcoming Beats Music? Tidal’s key assets are the world’s biggest pop stars, including Jay Z, Beyonce, Madonna, Rihanna and Kanye West, and a set of principles that suggest artists should always receive proper compensation. ![]()
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